Stratasys Public Relations Manager in Eden Prairie, Minnesota
Public Relations Manager
LOCATION: Eden Prairie, MN
Stratasys is a world leader in 3D printing
The Public Relations Manager is responsible for leading the public relations and public affairs programs for the organization both independently and at the direction of the VP of Public Relations and Chief Marketing Officer. This role leads company interactions with media sources and influencers to share stories around our customers and technologies, to develop content that brings Stratasys innovations to life and to ignite excitement around the brand to create brand ambassadors.
Partner with the Global, VP, Public Relations, to develop and execute earned media strategies to increase brand awareness, familiarity and favorability
Manage regional and global Public Relations vendors
Manage corporate and marketing announcements including new products, partnerships and mergers/acquisitions
Manage company trademark activity with Legal team, when necessary
Manage our Dynamic Signal platform for social content sharing by employees and channel partners, including overseeing our employee social media ambassadors and encouraging channel partners to take full advantage of the platform
Align with other departments within the Global Marketing organization (i.e. Digital, Vertical Marketing, Regional Marketing, etc.) to help achieve lead and opportunity targets with top-of-the-funnel content and visibility
Collaborate with Talent Acquisition and Human Resources teams to develop strategies and vehicles for communication to attract and retain talent and build brand advocate community
Develop, draft and edit a variety of external communications materials as needing, including blog posts, news releases, presentations and Q&As
Leverage analytics to evaluate and optimize all our communications efforts
Work effectively with local, industry and business media to share Stratasys stories
Develop case studies in collaboration with vertical and regional marketing teams that showcase powerful applications of 3D printing
Collaborate closely with the Social Media team to ensure our communications strategy is executed effectively across our social channels and to help listen to our key audiences on social media
Bachelor’s degree in Journalism, Communications, Marketing, Public Relations or related field of study
4+ years of progressive corporate and/or agency experience
3+ years of experience supporting enterprise B2B companies in Public Relations capacity
Strong writing skills and editorial judgement, with a knack for creative storytelling
Some experience with internal communications.
Familiarity with analytics platforms such as Cision and Sprinklr
Enthusiasm for digital manufacturing subject matter and inquisitiveness for learning about new topics and technologies
Demonstrated aptitude for media relations
Ability to simplify complex topics and work with technical materials and experts
Demonstrated understanding of social media strategy principles
TRAVEL REQUIREMENTS: Up to 15% local, domestic and international.
Stratasys (Nasdaq: SSYS), headquartered in Minneapolis, Minnesota and Rehovot, Israel, has been a leader in the 3D printing industry for over thirty years. The company’s patented FDM® and PolyJet™ 3D printing technologies have a diverse range of applications, including rapid prototyping, production parts, tooling, and concept design. Stratasys offers additive manufacturing solutions in 13 countries, for industries including aerospace, automotive, healthcare, consumer goods, and education. The company operates Stratasys Direct, a digital parts manufacturing service, and Stratasys subsidiaries include MakerBot and GrabCAD. With over 2,000 employees, over 1,200 patents globally, and more than 30 awards for technology and leadership, Stratasys is changing millions of lives with the power of innovation.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. All offers of employment with Stratasys, Inc are contingent upon the successful passing of a background check.
Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law. Please view Equal Employment Opportunity Posters provided by OFCCP here